The exhibition EXEMPLARY: 150 Years of the MAK – from Arts and Crafts to Designsparks an inspired and inspiring confrontation between the long-standing history of the MAK collection and contemporary design avant-garde. Tying in with EXEMPLARY’s unique presentation, nine internationally acclaimed design mavens participated in an experiment exploring the significance of the MAK collection as both a source of inspiration and a venue for envisaging everyday life in the future.
Ying Gao is the creator of one of these “exemplary” projects: for Incertitudes she uses acoustic sensors in outfits which react to voices and sound with movement. The movement is generated electromechanically via a double layer of fabric and creates an aesthetic that is equally reminiscent of art, fashion, and technology.
Visitors of the exhibition are invited to use the online participation platform to comment on and contribute to this unique exemplary collection.
Sabine Seymour combines the fields of design, fashion, science, and technology. The goal of her trans-disciplinary work in research and development is to find innovative appliqués for “wearable technology”, technology we wear directly on the body: integrated in the garment as a technically constructed “second skin” or as an accessory.
Significant impulse for her creative work comes from the designer Hussein Chalayan who used in his very early career as a fashion designer and concept artist, technology to develop new means of expression through clothing. With the help of mechatronics and lighting technology, for example, he made sculptural items of changeable clothing and turned the wearing of clothes into a performance.
Marlies Wirth, Kuratorin der Ausstellungsreihe ANGEWANDTE KUNST. HEUTE hat uns ein paar Fotos vom Aufbau der Ausstellung soma architecture. Immanent Elasticity geschickt!
Die von soma architecture für ihre Einzelausstellung im MAK konzipierte begehbare Installation handelt von Elastizität, der Eigenschaft spezifischer Materialien, biegsam, verformbar und damit auf verschiedene Weise veränderbar zu bleiben. Dabei meint Elastizität auch eine offene Haltung zu Raum und Architektur sowie deren Wahrnehmung und Interpretation durch den Menschen. Die verzweigte, wolkenartige Raumstruktur bleibt auch sinnbildlich elastisch, sie gibt keine Bedeutungen vor, sondern bleibt frei und individuell interpretierbar. Trotz der Künstlichkeit des Materials erscheint sie gewachsen und lebendig, trotz ihrer stringenten Regelhaftigkeit und eindeutigen geometrischen Beschreibbarkeit bleibt sie chaotisch und mehrdeutig. In ihrer Elastizität steht sie für jene spekulative Raumauffassung, mit der soma architecture die vielschichtigen Verstrickungen von Wahrnehmung und geometrischen Prinzipien thematisiert.
To mark the museum’s jubilee, the MAK presents an inspiring juxtaposition between the tradition-steeped MAK collection and contemporary avant-garde design. Divided into nine areas, the exhibition reveals changing perspectives between defining moments of the MAK’s history—which are told through the actions of influential protagonists close to the museum—and future topics in 21st century design that will prove pivotal for the museum. In so doing, the exhibition depicts the evolution of the MAK from a promotional and educational institution for Austrian arts and crafts to an internationally outstanding forum for applied arts, design, architecture, and contemporary art.
Nine globally renowned design pioneers have agreed to participate in an experiment to investigate the significance of a model exemplary collection as a source of inspiration, which was the original motivation for founding the museum. Faced with selected design examples, they will sketch out possible future subject areas and enhancements for the unique MAK collection.
One crucial design for this exhibition is this Wolfgang Langeder’s high-tech cycling jacket that contains a wearable electronic system which is attached to the inside of the garment. Stretchy polyurethane circuits with numerous LEDs are intended to guarantee visibility and safety in traffic. Additional technical components – such as sensors that react to movement and change of direction – further enhance the effect.
Sabine Seymour’s selection for extending the MAK collection within the exhibition „EXEMPLARY:
150 Years of the MAK – from Arts and Crafts to Design,” displays a cross section of a futuristic market: Google Glass promises augmented reality, mechanically transformed clothing takes shape through new lighting technology, reacts to sound, touch or the emotions of the wearer. The examples reside at the intersection of technology and style.
3D printing revolutionizes not only the manufacturing process of clothing, but also its aesthetics.
These wearable “mythical” objects are based on computer models and were printed out in 3D on various multicolored materials. They have a futuristic aesthetic, but their formative use actually derives from biological structures. A specific functionality is achieved by the combined use of various hard and soft plastics (e.g. a harder outer shell, but soft material on the inside for a better wearing comfort).
Visitors of the exhibition are invited to use the online participation platform – to comment on and contribute to this unique exemplary collection.